“Oh Ma Geee!
She’s amazing – wow!”

(OK. That’s not a real testimonial – but the real ones are below!)

Liva – Puritric Blog

“Seriously, if you are at a point in your life where you find yourself apologising for who you are, Samantha will get you out of your head and into your own shoes!

Her ways and words are in-the-face honest and to the point. No small talk, no apologies, no butterflies. Just honesty and empowerment to own yourself!”

Liva @ Puritic Blog

“Samantha is a fierce and fun coach who lives life by her own rules and will empower you to do the same. She absolutely walks her talk when it comes to living life unapologetically and being true to yourself.

If you’re looking for a totally non-judgmental coach who will support you in owning who you are and what you want for your life Samantha is the coach for you!”

Chloe Wigan | One Infinite Life

I’ve just finished a 12 week coaching programme with the wonderful Samantha of ZFG. It’s been transformational in my happiness and I wanted to share that in case anyone is thinking of a coach and is like “why tho?” It’s worth it, it’s a solid gold personal investment in yourself. And like that old adage of putting your own oxygen mask on first, it’s a critical part of self care – in addition to face masks and rose wine of course 😉

Flippancy aside, I can absolutely say I am happier now and way more comfortable in my skin by far than when I started this programme 12 weeks ago – and that’s saying something in the midst of a global pandemic! So during lockdown, learn about you – French lessons can wait. And this amazing, compassionate human will take you on that learning journey. Thanks Samantha, you are incredible!

R.MW- London

When I first began the life coaching series with Samantha, I had just left a job following a period of deep unhappiness, and I felt like I was in a deep dark hole; so tired, so bleached on the inside, so convinced I was worthless. I knew I needed to do something, but I just wasn’t sure what.

I’d never worked with a coach before, only a stress counsellor – but coaching seemed markedly different, so much more progressive and productive. When I followed Samantha on Instagram and saw the work she did, I was super impressed – so much humanity, so much energy, so much integrity.

Going in to our first session, I felt nervous – I was bricking it wondering what we might find,  but I trusted Samantha completely. That trust grew so much during our journey together. All the prep work beforehand, the explanation of what we would do, her own intro and fearlessness in sharing her story made me feel so supported and safe straight away. I felt like ”’ooooh, I can let go for a minute…” and at the end of the session, I had this big ‘wow’ moment. I felt the yoke had lifted, and I could finally taste fresh air.

Having completed the series, I like myself so much more now. I feel a glow from within me, and F* me do I like what I see in the mirror! I am happiness every day, and I’m savouring every minute of life. I’m really taking my time now to see ‘what I want’ and how that fits into a more balanced version of my life – and that word ‘balance’ is now the byword for how I live.

‘Freedom,’ ‘Joy,’ ‘Energy’ and ‘Happiness’ – that’s what ZFG means to me now. I feel happier, calmer, feistier and I stand so much straighter. ‘Rosie the Lion’ is back in the arena and she is slaying this!

Samantha has been such a wonderful gift in my life and I am beaming with gratitude for all that she’s done. I honestly would not have come out half as well without the work we’ve done together – all the extra support Samantha gave between sessions created this wonderful empathetic continuum and helped me feel so strong. The power of words has been so profound during our time together.

Samantha is like this supernova of energy and empathy. If someone asked me ‘should I work with her?’ I’d say “yes, yes, yes!” Life coaching is a solid gold personal investment in yourself, and you will benefit and grow from this enormously.

Get to know and love yourself, and let Samantha be that generous and kind guide to show you how to be kind to yourself… I am loving life right now and I cannot thank you, Samantha, enough.

Rosie – London, UK

“I was interested in working with a life coach, but was particularly drawn in by the idea of working with someone closer to my age, who has an obvious zest for life.

I had just ended a six-year relationship, and had been pulled back home to The States after having lived for a year in London. I was feeling lost – I didn’t love my job anymore or even know what city I wanted to settle in next. I was just looking for…anything really. A shift in perspective and the attitude to feel more at peace in my life.

When I met Samantha, I felt like she just ‘got me,’ and when we approached the idea of ‘opening the fun doors’ I realized that my life ending as I knew it didn’t have to be so awful.

I’d never worked with a life coach before, so I wasn’t sure what to expect – but it was far less ‘formal’ than I’d imagined, and having chatted to Samantha in our initial consult, I felt well prepared going in to our first session.

If I’m honest though, I was dreading that first session a little bit – I knew we would work well together and I knew it would be good for me, but I also knew I’d have to work hard to make it meaningful! But… I loved it! We came up with my goals, and I really felt happy about where I was putting my energy.

Meeting Samantha felt like I truly had someone on my team, to work through thoughts and emotions with me, but who also understood where I was coming from.

The extra support and contact we had was wonderful. It felt so different, and much more modern than any other coach or therapist relationship I’d experienced before. I felt so grateful for the times when Samantha didn’t let me off the hook! And I want to thank her for pushing me when I needed it.

Working with Samantha is empowering, fun… and unapologetic! She was approachable, practical, and one of the biggest cheerleaders in some of the roughest months of my life. Samantha – a HUGE thank you!

I learned that I can be a sparkly person. I can say no to things that don’t make me sparkle, and I should seek to have as many sparkly people in my life as possible. I also learned to stop ‘eating burnt toast’ – to put myself first, and to delegate more to others.

But the biggest shift I encountered in my coaching series was one of mindset. My circumstances didn’t change that much, but my approach to life did. I found a new sense of fun, and I learned to set important boundaries in my relationships.

Now, I’m dreaming bigger and working harder to get the most of what I want in life. I’m willing to show up for myself, and I feel good about the future. I’m living a life that feels good for ‘me’ and not for those around me.

I feel clear, and I feel sparkly!”

Regan – Boston, USA


Samantha Kelsie | ZFG
Lifestyle Empowerment Coach

⚡ Permission to be – unapologetically YOU. ⚡